NEW YORK (Fortune) -- Imagine that when you shopped online for a digital camera, you could see whether anyone you knew already owned it and ask them what they thought. Imagine that when you searched for a concert ticket you could learn if friends were headed to the same show. Or that you knew which sites - or what news stories - people you trust found useful and which they disliked. Or maybe you could find out where all your friends and relatives are, right now (at least those who want to be found).
Facebook's plan to hook up the world
|Facebook founder and CEO Mark Zuckerberg|
In late May, the company's 23-year-old CEO, Mark Zuckerberg, got up in front of several hundred journalists, analysts, and industry leaders in San Francisco at an event the company called F8 (think of it as "fate") to say that Facebook would no longer be just another social-networking site. Instead, he said, it aims to be the place where you can involve your friends in everything you do online. The company has 24 million members (less than half of whom are now in college), and it is adding about 150,000 a day. In effect, Facebook is now offering the opportunity for any company, Internet service, or software maker - anyone at all, really - to build services for its members.